Designing an exterior sign for your business is one of the most important steps in establishing a successful brand. Well-designed business signs in Philadelphia can draw attention to a company and create a lasting impression on potential customers.
Did you realize that 85 percent of your customers work or live within a five-mile radius of your business? This is why having an instantly recognizable and appealing business sign attached to your commercial building is so important.
You must realize that designing an effective outdoor sign is not as easy as it seems. Consider the factors below if you want to create an appealing business sign design.
Use Contrasting Colors In Your Sign Design
Using contrasting colors for lettering and background on an outdoor sign is essential for making it stand out from the surrounding environment. Using a bold, bright color against a neutral or white background will make it easier to read, while adding some visual interest. It is also important to remember that the color should represent the business and its brand.
Some of the most iconic signs in Philadelphia use contrasting colors to create memorable designs. Drawing inspiration from these signs can help you iron out the details of your own design.
A Legible Font Is a Must
When creating an exterior sign for your business, choosing a font that is legible and easy to read from a distance is essential. The font should be bold and legible even when viewed from a far distance so that potential customers can quickly identify your sign’s message. Popular fonts for outdoor business signs in Philadelphia include Helvetica, Futura, and Arial.
Be sure to also consider the size of your font when you design your sign. Too small of a font may make it hard to read, while too large will make it look overwhelming. Consider experimenting with different sizes and fonts until you find one that optimally attractively conveys your brand’s message.
Choose The Right Sign Size
Building an effective outdoor sign is not just about having the right design and font. You also need to ensure the sign size is proportionate to its location. This means taking into account the size of your building, how far away the sign will be viewed from, and other factors that might affect a customer’s ability to read your sign.
For example, if your sign will be viewed from a long distance, you may need to use a larger font to make the sign bigger. On the other hand, if it is placed close to an entrance or near foot traffic, a smaller font size and shorter message might work better.
It’s Time To Design Business SIgns In Philadelphia
By considering all these factors and following the tips above, you can create a great exterior sign for your business that will make it stand out from the competition. An effective outdoor sign can be a powerful marketing tool that attracts customers and drives sales.