One of the first things your customers will notice about a business is their storefront sign. This simple element is a powerful tool that, if designed properly, can attract attention, create a memorable impression, and drive foot traffic to your store. However, there are common design mistakes that could turn potential customers away.
Thankfully, professionals in the sign-making industry can help you avoid these pitfalls. With their help, you can get storefront signs in Philadelphia that attract attention and boost brand visibility.
The following are storefront sign design mistakes professionals can help you avoid.
Poor Visibility
Your storefront sign needs to be more than just beautiful – it must be visible from a distance. You won’t attract customers if they can’t read your sign. That’s where professionals come into play. They use different strategies to enhance the visibility of your sign.
These strategies include:
- Font Selection: Professionals understand the importance of a legible font. They choose fonts that are big, bold, and easy to read from far away.
- Color Contrast: Experts know the proper color contrast can help your sign stand out. They pick colors that contrast nicely with each other and the environment, making your sign pop out.
- Appropriate Lighting: By incorporating appropriate lighting, professionals ensure your sign is visible day and night. Whether strong backlights or elegant spotlights, they choose lighting that perfectly highlights your sign.
- Size and Placement: Experts determine the right size and placement for your sign based on location, viewing distance, and municipal regulations.
With professional assistance, you can avoid the pitfall of poor visibility and ensure your storefront sign in Philadelphia creates the powerful impression you’re aiming for.
Complicated Designs
An overly complex storefront sign can often confuse rather than attract potential customers. This is another common mistake that professionals can help you avoid. Design professionals understand that simplicity embodies the epitome of sophistication. They recognize that a simple, clean, and effective sign can articulate your brand’s message.
Designers aim for clarity and readability over complexity. They use a minimalist approach, focusing on essential elements like your business name and logo. They avoid clutter that might confuse or distract from your brand’s message. By doing so, they create a sign that is easy to read and understand.
Ineffective Use of Space
Ineffective use of space is a common mistake in sign design. Too much text, oversized logos, or lack of space can make a sign cluttered and unapproachable. This is where professional sign designers shine. They have a keen understanding of the importance of balance in sign design.
Professionals know how to efficiently balance text, logos, and space to create an appealing and easy-to-read sign. They ensure your message is conveyed effectively without overwhelming the viewer. They also make sure the design is visually appealing and creates an emotional connection with potential customers.
We Can Help You Design Storefront Signs In Philadelphia
Do you want a storefront sign in Philadelphia that is appealing and attention-grabbing? Our team can help you bring your vision to life.